Senior Brand Manager Wilkinson Sword

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination. Senior Brand Manager Wilkinson Sword Warsaw, Poland Hybrid WorkingFull Time, Permanent Let’s Talk About YouYou’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our Senior Brand Manager role, this might be your next step! We are looking for an experienced Marketing professional with great Brand Management skills to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and Cremo Grooming… just to name a few!). Now, Let’s Get Down to BusinessThe Senior Brand Manager Wilkinson Sword will serve a critical role in developing and implementing strategies and brand plans consistent with European & CE business strategies, with the aim to maximize growth opportunities through the unique understanding of the brand, consumer & shopper dynamics. This role focuses on growth to deliver a high impact, insight based local brand strategy and excellence in execution, in line with European guidelines. This position will report directly to the Head of Marketing Central Europe.This role is ideal for a highly successful brand marketer who collaborates effectively with multiple internal & external stakeholders and knows how to drive results. Here’s a sample of what you’ll get up to: • Support the Head of Marketing CE to develop a market brand strategy based on insight that drives brand awareness & delivers effective promotional programmes for all key customers, trade channels & markets.• Create the Strategic Growth Opportunity Plan in line with EU guidelines & CE ambitions.• Develop and own marketing plans that support the strategy of Wilkinson Sword. Create local market campaigns and activities that increase reach and engagement, educate and drive brand love and support volume, NS & GM target delivery.• Develop engaging brand campaigns that drive ROS for retailers and Edgewell and build Value Market Shares, executing the EU brand assets and adapting where required for CE.• Evaluate all key marketing activities (namely advertising creative, media investment, sponsorship and major through- and below-the-line promotions) and extract key learnings & improvement opportunities.• Manage the A investment to increase brand awareness amongst targeted consumers, maintain brand credibility, and grow social proof.• Develop and implement launch plans for global and local NPD initiatives. Manage the sell in of NPD to Sales and retailers as well as full launch plans including pricing, 360 marketing plan, promotional plan, sampling and development of the trade story with strong collaboration with Shopper Marketing, Sales & Commercial Strategy teams. • Ensure that targets for brand pricing, volume & value sales and profit are agreed for the portfolio and then met through effective cross-functional teamwork. Manage the marketing investment budget within agreed limits to deliver brand business objectives. Are You Ready to Show Us What You’ve Got? This is a great opportunity for someone with significant Marketing experience gained within a Consumer Goods or Cosmetics company. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too. Here’s what we are looking for: • Significant experience in developing brand strategies that grow brands, enhance customer relationships and entice consumers/shoppers.• Proven track record in delivering excellence in execution NPD launches.• Proven ability to manage substantial budgets effectively and allocate as necessary based on activation and ROI.• Experience of managing budgets with multiple agencies to develop 360 brand campaigns including: ATL, Digital, Social, Activation, BTL, Media Buying and PR• Strong CEE Markets & Commercial understanding – Business Acumen.• Diploma or degree in a Marketing or Business-related subject• Significant experience in Fast Moving Consumer Goods, preferably in personal care brand marketing with large brand portfolio; shopper/customer/trade marketing experience &/or sales experience would be a strong asset. • Highly organized with strong attention to detail, flexible, self-motivated, and able to succeed in a dynamic fast-paced environment.• Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the• Strong interpersonal and problem-solving skills; ability to work in a highly collaborative environment and to build strong working relationships internally and effective external partnerships.• Proficient in analysing data, reporting and making recommendations based on data and trends.• Fluency in both English & Polish is a required. #INT