Brand Activation Manager - FMCG

  • Kraków
  • Michael Page
  • Deliver the Company's commercial and marketing objectives, off-trade, on-trade,
  • B2B and e-commerce channels
  • Maximise opportunities, grow the existing business and strengthen the long-term strategy
  • Implementing joint business plans incl. Budget
  • Effectiveness spend, recommend improvements
  • Manage in-market partners with both the development and execution of 360 activation plan
  • Drive 360 activations, implementing agreed marketing and shopper conversion tool
  • Understand and deliver the pricing strategy for each brand
  • Be fully aware of market trends (consumer, competitor, macro-economic) to provide insights and identify opportunities
  • Co-ordinate Local Brand Ambassadors to build brands advocacy, community
Deliver the Company's commercial and marketing objectives|Maximise opportunities, grow the existing business
  • Experience in the FMCG industry, nice to have Luxury goods arena
  • Strong influencing and negotiation skills with the ability to develop and maintain relationships at all levels
  • Excellent presentation/training skills
  • High Analytical skills
  • Strong problem solving skills with the ability to identify opportunities
  • Able to apply category management principles to form commercial propositions that drive value and volume growth
  • Self-motivated, passion, understanding and experience of the Luxury goods channel with a desire to exceed expectations
  • Contract of employment
  • Company car, multisport card, medical package, life insurance
  • Work in international company