Marketing Manager

The role purpose is to drive digital marketing strategies to enhance brand visibility and engagement. Accountabilities: Strategically plan, execute, and manage digital marketing activities including content development, SEO, SEM, email marketing, and social media to enhance online visibility; Develop and implement a digital marketing strategy focused on content creation and distribution to effectively engage target audiences; Ensure consistent brand messaging across all platforms to maintain brand identity and message coherence; Conduct detailed research to thoroughly understand our Ideal Customer Profile (ICP), identifying their needs and challenges to tailor marketing strategies effectively; Manage and optimize the company’s website to maximize lead conversion rates through strategic design and content updates; Prepare detailed reports and analytics to assess the performance of various marketing campaigns, analyzing ROIs and KPIs to inform future actions; Collaborate with the marketing team to brainstorm innovative growth strategies and new marketing techniques that drive business objectives; Work closely with both internal and external contributors, including artists, agencies, and marketers, to ensure a cohesive and dynamic digital presence; Oversee and manage the company’s marketing presence at trade shows. Requirements: Proven track record in marketing roles such as Marketing Specialist or Marketing Manager, ideally within startups focused on digital health; Extensive knowledge of content distribution channels, including search engines and social media platforms, with a robust understanding of SEO tactics; Exceptional command of English, both written and spoken, with the ability to simplify complex technical information for diverse audiences; Experience using AI tools for research and marketing purposes; In-depth knowledge of digital media trends and B2B SaaS environments; Solid understanding of paid social media advertising, SEO, and SEM; Practical knowledge of content performance metrics and analytical tools; Proficiency in media editing software for both photo and video; Self-motivated, capable of working independently with minimal supervision; Strong teamwork skills, excellent communication abilities, and a proactive approach to creative problem-solving and innovation. We offer: Opportunity to co-create meaningful technology and products that improve people’s lives; Culture of ownership, openness and trust; Working with professionals in a small dream team; Freedom and flexibility working remotely or on site in Wroclaw, Poland; Unlimited, paid vacation time; Private healthcare; Work equipment and tools of your choice; Competitive and fair salary depending on skills and experience.