Creative Strategist for DTC brand

  • Kraków
  • Eli Z Group
In Eli Zeta Group, we’re reimagining how to make the world’s trendy and most-loved products accessible to everyone. Launched in Spain in 2016, we have been fully remote with team members in more than 20 countries. We own several branded stores that speak up to 7 languages, selling and shipping worldwide. We are looking for a passionate Creative Strategist to join our marketing team and help our DTC brands increase ROI with performance creatives. Please only apply if you have prior experience in scripting video and static ads and overseeing the work of graphic designers and video editors. Tasks Develop performance ads for Meta, Google, and native ad platforms. Manage the production of compelling video and static ads that resonate with the brand's buyer persona. Perform consumer, product, and competitor research. Write scripts, copy, and creative briefs for video and static image ads. Analyze data in Meta Ads Manager and utilize this analysis to iterate. Oversee an internal creative team. Collaborate with the marketing team to brainstorm new ideas, creative concepts, and strategies. Requirements 3-5 years of paid social and direct response marketing experience. Passionate creative mindset. Expertise in creating static and video ads for Meta, Google, and TikTok. A strong portfolio showcasing previous creatives. Great project management skills. Experience working with DTC brands and cooperating with video editors, graphic designers, studios, and creators. Knowledge of best practices in creative production to continuously improve the creatives. Benefits Competitive salary with remote work flexibility. Regular offline team-building events. Opportunity to work in a team of passionate and enthusiastic marketers. Stimulating brainstorming sessions with smart and creative people. Opportunity to implement your own ideas, participating actively in the decision-making process. Continuous support from our dedicated Development department with a wide range of courses and consultancies. Please add your portfolio and answer these questions before applying: Can you provide examples of successful scripts you've written during the last year? Which tools are you proficient in for scriptwriting, ad creation, and creative research? Have you tested any AI-generated creatives? What were the results? How do you incorporate storytelling techniques into your ads? Who are the top 5 people you consume content from on X, YouTube, or LinkedIn? What is your strategy for deciding which new angles to test for a given brand or product? Have you managed the workflow of other people in a creative team? What was the most challenging aspect? Make sure to answer the questions yourself. Responses generated by ChatGPT can be easily detected and such candidates won’t be considered. Eli Z Group: E commerce company founded in 2016. We own several stores and our mission is to sell niche products, around the world, with innovative eComm strategies. We are a team of 40+ people working from 20 + countries (Spain, Italy, Portugal, Poland, Brazil..). Working remotely we have the chance of working with talented people with shared passion, who do not need to go out of their room to collaborate.