Email Marketing Specialist

  • Łódź
  • Tiugo Technologies
About us: We are Tiugo Technologies, a launchpad for new developer platforms, helping software companies accelerate growth, increase operating efficiency and scale their business. Tiugo contains a suite of brands which are API-first, market-leading developer platforms focused on content creation and digital collaboration. Tiugo’s current family of brands include CKEditor, TinyMCE, ButterCMS and Uploadcare. Together our products have powered millions of software applications and websites. Enabling content and communication in everything from Microsoft to NASA, you might not know our name, but you’ve probably used our software. Scaling globally, we are seeking a talented Email Marketing Specialist to join our remote team of 200 from around the world. Your new role: Tiugo Technologies is seeking a dynamic Email Marketing Specialist to play a pivotal role in supporting both TinyMCE and CKSource brands. The ideal candidate will be responsible for end-to-end email campaign production, execution, list management, compliance, and chatbot experience. Key responsibilities: Email Marketing Operations: Design, build, and optimize email templates, sequences, programs, and cadences for TinyMCE and CKSource brands Collaborate with cross-functional stakeholders to create and deliver highly targeted marketing campaigns, emails, retention/reactivation programs, and customer success communications Conduct experiments, tests, and refinements to enhance email marketing efforts for increased revenue, reduced churn, and improved customer usage metrics Proficient use of Pardot, Gmail, Salesloft, and Validity tools for effective email campaigns Ensure email templates and messaging adhere to industry best practices, deliverability, mobile rendering, and open rates. Conduct quality assurance on all versions of email campaigns Report on results and provide insights and recommendations to the marketing organization Devise new email strategies, including creative optimization, A/B Split testing, and development of automated and triggered campaigns List Management and Compliance: Build and maintain email lists, ensuring data accuracy and cleanliness Monitor and ensure compliance with CAN-SPAM, CASR, GDPR, and other digital marketing regulations Implement strategies to enhance list hygiene and deliverability Chatbot Experience Management: Own the chatbot experience across TinyMCE and CKSource brands Utilize Intercom to create engaging and conversion-driving chatbot experiences for marketing websites and self-service checkout processes Continuously optimize chatbot interactions to enhance user engagement and satisfaction Additional Responsibilities: Troubleshoot campaigns, email deliverability, and other issues Create scalable processes for best practices in prioritizing campaign work, campaign setup, conversion, nurturing, and database management To be successful in this role, you need the following: Bachelor’s degree in marketing, communications, or equivalent experience in related field Proven project management and prioritization skills Experience with campaign setup, audience segmentation, personalization, email deployment, HTML editing, delivery monitoring, and reporting Demonstrated proficiency with Pardot, Salesforce, and/or other CRM and marketing automation tools Knowledge of landing page and email marketing best practices and industry standards Strong analytical and quantitative skills Minimum 2 years of experience in a similar role, preferably at a SaaS or technology company Why join Tiugo: Our Tiugonauts are a huge part of what makes Tiugo a great place to work Aside from a great team, some of our benefits include: Annual financial bonus depending on the company’s performance Flexible schedule and fully remote work Professional development resources LinkedIn Learning access Extra leave for Tiugo Day - our company’s foundation day and your birthday English lessons with a native speaker and an online language platform where you can learn English, Spanish, and German Access to a mental health and well-being platform with 24/7 dedicated psychological support Private medical care (Enel Med or Medicover) and Multisport card Our recruitment process: HR interview with Ola Mroczek (People & Culture Specialist) Interview with Jeff Stoermer (Marketing Operations Manager) Interview with some key stakeholders