CRM Specialist

Booksy is a Polish startup founded in 2015, offering an online platform for booking appointments and a business management system for the hair & beauty industry. We are one of the fastest growing Polish companies and an international leader in our field . We operate globally and have ambitious goals Booksy offers a dynamic work environment and great career opportunities for people with a variety of skill sets - from IT professionals to marketers, salespeople and customer service specialists. Regardless of the position you hold at Booksy, you make a real impact every day on the product we offer our clients Currently we’re looking for a CRM Specialist to help us take our communication strategies to new heights. If you have experience managing omni-channel campaigns, testing new ideas, and just can’t keep yourself away from the data, keep reading. What you’ll do: Bring expertise and fresh perspective to help us establish result-based communication strategies at Booksy through our email, push, in-app and SMS channels. Manage the tactical execution of Booksy’s omni-channel communication campaigns including content review, template creation, sendout, and analysis. Develop an agile framework for testing new strategies to improve the results of Booksy’s e-mail campaigns - both for blast campaigns, as well as trigger based journeys. Work with regional marketing teams to execute on campaigns that support their local go-to-market strategies. Monitor campaign performance against key KPIs and leverage results to establish best practices for Booksy’s e-mail, SMS, and push marketing programs. Support regional teams in achieving their current acquisition targets. Support the product marketing team in optimizing conversion rates through all stages of the funnel. Stay on top of industry trends to ensure Booksy’s communication strategies remain relevant and effective. Work across teams to ensure that campaigns are executed efficiently, produce valuable insights, and are delivering meaningful impact. Contribute to quarterly planning of eCRM marketing activity roadmap. Desired skills and experience: Experience in email marketing Experience with direct response marketing and a proven ability to drive towards results Proven track record of demonstrating the impact of your campaigns on conversion, retention, and revenue metrics Hands-on experience with state of art email marketing tools including the use of automated audience segmentation interfaces. Data-driven professional with a good feel for numbers and the ability to act based on insights. Ability to adopt new technologies and programs quickly Fluent English speaker with strong communication skills. Some creative experience either in the form of copywriting or graphic design Team player with excellent organizational and process management skills. Fast learner with natural curiosity and drive to deliver business impact. What we offer: Type of contract tailored to your needs and flexible working hours. Opportunity to work remotely or in one of our dog-friendly offices (Warsaw, Bielsko-Biała). Work in a welcoming team which is always ready to help ( check and learn more about us ). Opportunity to develop in an international environment - we have teams in 6 countries, including USA, Brazil and UK Benefits: private medical care, multisport card co-financing, PetHelp, insurance plan, free online English classes, a cafeteria platform and much, much more :) Sounds interesting? Apply by completing the recruitment form :) We're waiting for you Booksy Team