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Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more. The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY. Zing AI Coach – the first AI Fitness Personal Trainer revolutionising the way you approach health and wellness. Three years ago, we embarked on a mission to redefine the fitness landscape by crafting the world's first.AI-powered solution, effectively replacing the need for a personal trainer. Today, we stand as pioneers in the industry, leveraging cutting-edge technology to tailor personalized fitness programs, motivate, educate, and guide you towards your goals like never before.At Zing, we are not just another fitness app – we're a movement. Our vision is to empower individuals worldwide to unlock their full potential, both physically and mentally, through transformative journeys towards better health and well-being.Joining Zing means becoming part of a dynamic team, united by our passion for innovation in the Health & Fitness market. With offices in Poland and Cyprus, and a global network of talented individuals worldwide, we offer a work environment that's not only highly flexible but also fosters creativity and collaboration at every turn.Zing Coach is seeking a seasoned Senior/ Lead Product Manager to spearhead the User Activation team and ensure our new users form healthy fitness habits within their first 30 days. The ideal candidate will have a minimum of 8 years of experience in product management, with a strong background in B2C subscription apps, particularly in industries where habit formation is critical for retention.Responsibilities Take ownership of new user onboarding and activation at Zing, delivering an optimized user experience influencing habit formation of using the Zing app within the user’s first 30 days Lead the ideation, prioritization, and execution of the Activation team’s product and experimentation roadmap Run extensive A/B testing and UX experiments to iterate on the onboarding and Activation flows for impact on habit forming and retention rates Understand Zing’s core segments and habit behavior personas to optimize the Moments of Activation per segment Formulate Activation and habit tracking metrics to impact workout retention, customer churn, and upsells in the customer’s first month, thereby moving the needle on customer LTV Collaborate closely with AI teams, UX Research, Data Analytics, UX/UI Design, CRM, User Acquisition, Marketing, business leadership, etc. for roadmap alignment Work closely with Engineering for quality and timely delivery of new features on both iOS and Android apps Be hands-on with generating data insights and qualitative feedback to drive decisions for product innovation Contribute to the larger product culture at Zing with best practices and set an example for fellow team members like a mentor Stay current on industry trends and best practices in user activation, habit formation, and mobile app design We expect that you have Experience: Minimum 8 years in product management, with at least 2-3 years of driving retention growth for B2C subscription apps Strong preference: Experience delivering wins for new user onboarding/activation/habit-forming experiences for personal development apps (fitness, health, education), gaming apps, or apps with natural habit cycles Bonus: Deep understanding of habit formation principles and behavior psychology Master at A/B experimentation with practical knowledge of best practices Excellent problem-solving and data-driven product skills Immaculate communication and collaboration skills, with the ability to influence and work effectively in fast-paced, cross-functional environments Knowledge and experience with best practices of agile and scrum product development Excellent project management and organizational abilities Great communication skills and fluency in English Why working at Zing is awesome Be part of the fastest-growing fitness and lifestyle startup Opportunities for rapid career development in a hyper-growth startup Excellent work environment: the company is small enough to be person-oriented Work-life balance to suit everyone: flexible working hours A supportive, English-speaking environment Come be a part of something extraordinary at Zing AI Coach – where innovation meets inspiration, and every day brings new opportunities for growth and impact.If you are passionate about understanding user needs and contributing to the development of a user-centered product, we would love to hear from you. Join us and help us create an exceptional user experience for Zing Coach Please read our privacy notice in respect of your application Please note that your personal data will be stored for one year, as reasonably necessary to resolve any disputes within the hiring process, if any occur.