Marketing Strategist

For our client, we are looking for a Marketing Strategist. In this role, you will develop and oversee innovative marketing strategies for email and SMS campaigns, ensuring alignment with client goals to drive customer engagement and retention. We prioritise a supportive environment with clear SOPs to guide your success. The company provides: Achievement-based bonuses to recognize your success. The ability to work entirely remotely, ensuring flexibility and a good work-life balance. Extensive health insurance benefits. Opportunities for career advancement and skill development. Choices between permanent (UoP) and contract (B2B) employment, with 20 days of paid vacation or holidays each year. Qualifications: Bachelor’s degree in Marketing, Business, or a related field. Experience in digital marketing strategy, with a focus on email and SMS campaigns. Strong analytical skills with a proven track record in segmentation techniques. Excellent communication and project management abilities. Proficiency in using ClickUp, Slack, Zapier, and Tableau. Ability to follow detailed SOPs to maintain high standards of work. Key Responsibilities: Develop and execute comprehensive marketing strategies for email and SMS campaigns. Define and track campaign objectives and KPIs to measure success and guide optimization. Oversee marketing plans using ClickUp for effective project management. Analyze campaign performance and recommend optimizations to improve results. Collaborate with cross-functional teams to ensure successful strategy execution. Implement advanced segmentation strategies using tools like BlackCrow and Relo. Integrate loyalty programs utilizing tools such as Smile.io and Inveterate. Use ClickUp for task management and coordination to maintain workflow efficiency. Leverage Zapier for workflow automation to streamline processes. Present data-driven insights and campaign performance using Tableau. Adhere to established SOPs to ensure consistency and effectiveness across campaigns. NTIATIVE sp. z o.o. is an employment agency registered in the registry kept by Marshal of the Mazowieckie Voivodeship under the number 20293.